Privacy Policy & Cookies

About Privacy & Cookies Policy

This Privacy & Cookie Policy applies to the use of the website, the e-shop on the website, newsletters and any other services or products (collectively, Services) provided or operated by AllCaps.

Collection of Personal Information

We do not collect identifiable information about you if you only browse our website. We do not collect your personal information on this site unless you choose to give it to us. There are three places on the site where you can choose to give us personal information:

By purchasing a typeface licence.
By subscribing to our mailing list.
By downloading our trial fonts.

In each of the above places, you may give us details of identifiable information including one or more of the following:

Name, Company Name
Billing and Licencing Address
VAT number
Email address

We may also collect transactional behaviour relating to purchases you make through this website or through invoices sent by AllCaps. Any transactional information used is to improve your experience with us. We are required by law to retain certain pieces of personal information you provide us with for a minimum of 10 years – this relates primarily to financial records; other information we collect we will only retain for the amount of time that is required for us to use the information for the purposes stated below.

When you purchase a font, you agree to our End User License Policy. This means we have a contractual relationship. We will retain the data relevant to this contract for as long as our relationship is in effect for legitimate and essential business purposes.

Data Use and Security

We will primarily use personal information that you provide to us through this site for the purposes for which you supplied it or, in exceptional situations, for other reasons permitted under the General Data Protection Regulations (GDPR). When we collect your personal information we do so with the appropriate technical and organisational measures in place to protect your personal information for the duration we use and store it.

The law may require us to disclose the information (for instance to investigate a criminal offence), or there may be safety reasons for disclosing the information.

Third Party Services

We do not store or directly process your credit card data, that is handled securely by Stripe. Here you can see Stripe’s privacy policy.

If you have signed up to receive emails, we share your email address with Campaign Monitor. Here is their privacy policy. We will not send you marketing material or promotions without your prior consent.

We want to process as little personal information as possible when you use our website. That’s why we’ve chosen Fathom Analytics for our website analytics, which doesn’t use cookies and complies with the GDPR, ePrivacy (including PECR), COPPA and CCPA. Using this privacy-friendly website analytics software, your IP address is only briefly processed, and we (running this website) have no way of identifying you. As per the CCPA, your personal information is de-identified. You can read more about this on Fathom Analytics’ website.

The purpose of us using this software is to understand our website traffic in the most privacy-friendly way possible so that we can continually improve our website and business. The lawful basis as per the GDPR is “f); where our legitimate interests are to improve our website and business continually.” As per the explanation, no personal data is stored over time.

Your Rights

Under the Privacy Act and GDPR you have certain entitlements relating to our collection, use and storage of your personal information.

We are happy to provide you with access to any personal information that we hold about you. If it is wrong, please ask us to correct it; if you no longer want your personal information to be held by us, please request for it to be deleted. There may be certain circumstances where you may ask for the processing of your data to be restricted. If this is required, you can contact us and we will confirm the options available to you and the personal information that is subject to the restriction. To ask for access, correction or removal, please contact us at

Registered office and legal seat:
AllCaps s.r.o.
Vodičkova 704/36
110 00 Praha 1
Czech Republic